EXS Systems — Digital Marketing for Local Businesses
Digital Marketing for Local Businesses

We get your
business more
customers.

Through Facebook & Instagram ads and SMS outreach, we build you a consistent flow of leads — and handle everything on our end so you can focus on closing.

$5–8
Average cost per lead
200+
Leads/month at $100/day ad spend
10–20%
SMS reply rate on targeted campaigns
0
Lock-in contracts
Facebook & Instagram Ads· SMS Outreach· Leads Straight to You· No Lock-In Contracts· Local Business Growth· Pay Per Lead Available· Facebook & Instagram Ads· SMS Outreach· Leads Straight to You· No Lock-In Contracts· Local Business Growth· Pay Per Lead Available·

Two proven ways to
get you more customers.

We run Facebook & Instagram ads and SMS outreach campaigns for local businesses. You get the leads — we handle everything else.

Service 01

Facebook & Instagram Ads

We create and manage paid ad campaigns on Meta. Someone sees your ad while scrolling, clicks it, fills in a short form with their name and number — and that lead goes straight to you. You follow up and close. We handle the ads, the targeting, and the optimisation.

Expected Results
Ad Spend / Day Leads / Month Est. Cost Per Lead
$10 / day15 – 30~$10 – $20
$30 / day50 – 90~$8 – $15
$50 / day80 – 150~$6 – $12
$100 / day200+~$4 – $8
Service 02

SMS Outreach System

We build and run an automated SMS outreach system for your business. We source a targeted contact list, send texts at scale, and when someone replies saying they're interested — that reply comes straight to you. We set the whole thing up and manage it. You just have the conversations.

Expected Results
Contacts Sent Replies (10–20%) Conversations
1,000100 – 200100 – 200
2,500250 – 500250 – 500
5,000500 – 1,000500 – 1,000
10,0001,000 – 2,0001,000 – 2,000

Simple. Straightforward.
No fluff.

We keep it simple because simple works. You don't need a complicated agency relationship — you need leads.

01

We set everything up

We handle the ad creative, targeting, copy, and campaign setup — or build your SMS outreach system from scratch. You don't need to do anything technical.

02

Leads come in

Interested people fill in your form or reply to your text. Those leads land directly with you — name, number, and context. You're notified in real time.

03

You close the business

You follow up, have the conversation, and convert them into a paying customer. We keep optimising the campaigns to improve lead quality and volume over time.

Numbers that
actually matter.

We measure success by leads generated, cost per lead, and conversations started — not impressions or reach.

$5–8

Average cost per lead for local service businesses on Meta ads

200+

Leads per month achievable at $100/day ad spend on Meta

10–20%

Reply rate on a well-targeted SMS outreach campaign

0

Lock-in contracts. We earn your business every single month.

Built for local businesses
ready to grow consistently.

We work best with businesses that have a solid offer and want a reliable, repeatable way to get more customers through the door.

01

Trades & Home Services

Plumbers, electricians, cleaners, landscapers — any trade that needs a steady flow of local job enquiries.

02

Health & Fitness

Gyms, personal trainers, physios, and allied health businesses looking to fill their books consistently.

03

Professional Services

Mortgage brokers, accountants, financial advisers, and consultants who need qualified enquiries.

04

Any Local Business

If you sell to everyday consumers in a local area and want more customers, we can build a system for you.

We keep it simple.
We focus on results.

We're not a full-service agency. We do two things — Meta ads and SMS outreach — and we do them well.

A — Focused

We specialise, not generalise

We don't do SEO, brand strategy, or social media management. We run paid ads and SMS outreach. That focus means we're better at it than agencies that try to do everything.

B — Transparent

You know exactly what you're paying for

No hidden fees, no confusing retainer structures. Monthly fee or pay per lead — whatever works for your business. We'll work it out on the call.

C — No lock-in

We earn your business every month

There are no lock-in contracts. If we're not delivering results, you're not locked in. That keeps us accountable and focused on performance.

D — Hands-off for you

We handle everything on our end

You don't need to know how to run ads or build SMS campaigns. We take care of all of it. Your job is to answer the leads and close the business.

Let's talk about getting you more customers.

On the call we'll look at your business, what you're currently doing to get customers, and map out exactly how Meta ads or SMS outreach would work for you. No pressure — just a straight conversation.

  • Free, no-obligation strategy call
  • We'll tell you honestly if it's a good fit
  • Monthly fee or pay per lead — we'll find what works
  • No lock-in contracts